TalentSheets relaunches influencer campaign tools inside Google Sheets

TalentSheets has relaunched its influencer campaign management system for brands and agencies that want creator search, outreach and tracking inside Google Sheets instead of an enterprise platform. The Boston company is targeting lean teams with plans starting at $15 a month and availability in five English-speaking markets.

Why it matters: - TalentSheets is aimed at small brands and agencies that want influencer marketing tools without annual enterprise contracts or long implementation cycles. - The product puts creator search, outreach, contracts and campaign tracking inside Google Sheets, where many teams already manage the work.

What happened: - TalentSheets relaunched its influencer campaign management system on October 30, 2026. - The Boston-based company rebuilt the product to run inside Google Sheets. - Squishy Little Agency acquired TalentSheets after the original product lapsed and brought it back to market. - The service is available now in the US, Canada, the UK, Australia and New Zealand at talentsheets.com.

The details: - Users can search TikTok, Instagram and YouTube at once by topic. - The system lets teams add matching creators to a Google Sheet in one step. - Search results include each creator’s post views, country and paid partnerships. - Filters include post date and views. - The Chrome extension shows a creator’s typical views, engagement rate and suggested fee range on the creator’s profile. - The Google Sheets add-on sends outreach as a mail merge from the user’s Gmail. - The add-on generates creator contracts saved to Google Drive. - The system tracks product shipments and links. - The template includes tabs for Data, Roster, URLs, Shipping, Performance and Legal. - TalentSheets takes no cut of what brands pay creators. - Plans start at $15 a month for Starter, $35 for Growth, $79 for Pro and $169 for Agency. - Annual billing starts at $10 a month. - Every plan includes every feature. - Plans differ only by monthly allowances for creator lookups and search pages. - A creator lookup pulls one creator’s stats. - The 7-day free trial includes 25 creator lookups and 50 search pages. - Customers can cancel in two clicks.

Between the lines: - TalentSheets is betting that spreadsheet-native workflows are still the default for influencer teams, even as larger platforms push more complex software and longer onboarding. - The founders previously built, ran and sold Reelio, an early influencer marketing company founded in 2012. - Each founder has more than 10,000 hours in influencer marketing and has run campaigns for Fortune 500 brands and startups with budgets reaching eight figures. - Alex Saxon, CEO of TalentSheets, said the product was rebuilt for teams that wanted the data in a spreadsheet and could not justify larger platforms for their own needs or their clients. - Saxon said a new user can set up the tool in 15 minutes and send a message to a creator within an hour. - Buyers reviewing the category on G2 report implementation times of one to three months for established influencer platforms. - A March 2026 survey by Modash found that 100% of respondents still use spreadsheets.

What’s next: - TalentSheets will likely compete on speed, price and ease of setup rather than on enterprise-heavy feature sets. - The company’s immediate growth path depends on winning small teams that already rely on spreadsheets but want a more structured workflow.

The bottom line: - TalentSheets is positioning Google Sheets, not a standalone platform, as the center of influencer campaign management for budget-conscious teams.